The collaboration brings novel delivery methods infused with full-spectrum activated hemp extract to sports and fitness focused consumers and retailers nationwide
DENVER – (April 17, 2018) – Colorado-based Mary’s Nutritionals (Mary’s) today announced the launch of a dedicated sport and fitness focused brand through a strategic alliance with Arcanum Sports Performance, adding to its rapidly expanding full-spectrum hemp infused product manufacturing organization. Overseen by Mary’s Chief Scientist Jeremy Riggle, Ph.D, and his team of biochemists, Arcanum’s initial product suite includes two activated hemp infused topicals – Sarco Freeze and The Quill. Later this spring, Arcanum will bring the first activated hemp-infused therapeutic kinesiology tape to market. The tape is designed to be applied along muscles, ligaments and tendons to provide lightweight, external support to help maintain activity during recovery.
“Arcanum brings cutting-edge technology, innovation and relief to the fields of sports performance and recovery through the new collaboration with Mary’s Nutritionals, renowned trailblazers in the hemp industry,” said Lindsey Mintz, Founder of Arcanum. “Every member of our team has a deep-rooted passion for sports and fitness, and we truly care about what goes into our bodies. Every active person – from the elite level athlete to the weekend warrior – shouldn’t have to worry about sacrificing internal health when it comes to peak performance and recovery. We’re eager to bring more plant-based alternatives to the market.”
Similar to Mary’s award-winning Muscle Freeze, the Sarco Freeze is a topical that provides an immediate soothing and cooling effect and contains ingredients like activated hemp extract, arnica, menthol, lavender and essential oils. The Quill was modeled after Mary’s patented transdermal gel pen. It dispenses 50 precise 2mg doses of activated hemp in every application and provides relief in as fast as five minutes. Staying true to one of Arcanum’s guiding principles to provide clean alternatives to athletes, both products are paraben free, sulfate free and non-GMO.
“Introducing Arcanum as the sports and fitness focused vertical of Mary’s Nutritionals is the first step in a new multi-faceted brand channel strategy,” said Lynn Honderd, CEO of Mary’s Nutritionals. “Lindsey and her team’s extensive experience and strong ties within the sports and fitness communities locally, regionally and nationally made this partnership a smart decision.”
Arcanum and Mary’s are both sponsors of the 2018 Invicta Fighting Championships – the professional mixed martial arts (MMA) female fighters league. Arcanum is also pleased to announce that it is the official sports performance sponsor of the Glendale Raptors as well as a sponsor for the Seattle Seawolves for the inaugural Major League Rugby season in North America. Arcanum representatives will be onsite at Infinity Park during all Raptors home games, both in the pregame Fanzone and in the Stadium Concourse. Arcanum will also present each game’s Raptor of the Match.
Arcanum is currently building its team of brand ambassadors which includes a winner of the Arnold Amateur, Team USA MAS Wrestler, a nationally qualified female Strongman and Powerlifter and a nationally qualified male Strongman.
The cannabinoid-rich hemp cultivars grown on Elite Botanicals’ farm in Loveland, Colorado that are used to produce all Mary’s product lines, including Arcanum, are organically cultivated and grown in full compliance with the Colorado Department of Agriculture’s industrial hemp program. All Mary’s and Arcanum’s products are infused with full-spectrum hemp oil that is purified through several filtration processes as well as fractionally distilled to ensure the utmost potency, purity and consistency. Every batch of Arcanum’s products are evaluated in-house testing equipment as well as a third-party laboratory. Test results related to potency, pesticides, mold and residual solvents are available upon request and can also be found on the Arcanum website.
To show appreciation for U.S. veterans service and sacrifice, a portion of every Arcanum purchase is dedicated to funding access to alternative remedies for relief. Arcanum Sport Performance product line is available online today to consumers nationwide through www.arcanumedge.com.
About Mary’s Nutritionals:
As the developer and first distributor of the award-winning transdermal patch, Mary’s pioneering full spectrum activated hemp-infused products set the standard for natural alternatives for relief and overall improved wellness. Mary’s utilizes the latest nutritional science to create plant-based products that nourish body, mind and spirit. More information is available at www.marysnutritionals.com. Follow Mary’s Nutritionals on Facebook, Twitter and Instagram. #MarysNutritionals
About Arcanum Sports Performance:
Passionately engineered, the Arcanum Sports Performance product suite is dedicated to educated people who care about what goes into their body. Arcanum utilizes cutting-edge technology and innovation in the field of full spectrum activated hemp coupled with unique delivery mechanisms to upgrade sports performance and recovery. For more information, please visit www.arcanumedge.com. Follow Arcanum on Facebook, Twitter and Instagram. #ArcanumEdge.
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